Ticketmaster Teams With Facebook So You Can Sit Next To Your Friends | Fast Company

When Ticketmaster CEO Nathan Hubbard and his new executive team hit the road earlier this year touting a more innovative and fan-focused company -- the Turnaround Tour, we dubbed it in the July/August issue -- one stat was a guaranteed show-stopper. Each time a ticket buyer shared with Facebook friends that he was attending an event, Hubbard said, that alert generated $5.30 in additional ticket revenue.