That’s the translated name (original: Die Berg Komt Er) of a proposal to build a giant man-made mountain in the terminally-flat Netherlands. The proposal is headed up by the Dutch Climbing & Mountaineering Association, the Royal Dutch Cycling Union and the Dutch Ski association, who all feel like they got shafted when they (willingly) chose to practice those sports in their native land.
BD Online explains that the plan is the work of Dutch journalist and former pro-cyclist, Thijs Zonneveld, “who bemoaned the lack of training facilities for mountain sports in his home country.” Of course. The “Mountain” reeks of the smug, insular world of cycling. Says Zonneveld,”This plan is serious,” but we’re withUnBeige – this is clearly a hoax, right?